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Hugo Boss will also develop a ‘Boss for Mercedes-Benz Collection’, inspired by the Formula One team, which will be available twice a year featuring high-end menswear fashion. A long-standing supporter of Formula One and motorsport, Hugo Boss has vast experience in sport and lifestyle sponsorship where Mercedes-Benz is also active.
Motorsports

Mercedes AMG Petronas Partners Hugo Boss

IN Mercedes-Benz, AMG, Petronas, Hugo Boss, Formula One, F1

The Mercedes AMG Petronas Formula One Team announces a new partnership with Hugo Boss, effective 1 January 2015 onwards


To celebrate this unique partnership, Boss presents a popup store at the atrium of The Shoppes at Marina Bay Sands Level 1, which will be retailing the Boss McLaren 2014 Fall/Winter Collection. It also showcases racing paraphernalia from past and present McLaren drivers, including the driver’s kit of both Jenson Button and McLaren’s newest driver Kevin Magnusson.  
The Pit

Hugo Boss And McLaren Collaborate For F1 Weekend

IN Hugo Boss, McLaren, Formula One, F1, Boss, 650S, The Shoppes at Marina Bay Sands, Boss McLaren 2014 Fall/Winter Collection

Fashion and Formula 1 has no link, you say? Well, you might want to learn a few things at the Hugo Boss popup store...



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